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Global Peace Project.

The Global Peace Project. Archbishop Desmond Tutu’s campaign for World Peace.

What's not to like? An organisation that is promoting world peace by inviting world-famous figures to speak and answer questions from the audience. We couldn't wait to get involved. It's the brainchild of Clive Conway and the first event was an audience with legendary peacemaker Desmond Tutu.

The idea

Setting the stage.
From brand to opening night, we created, produced and promoted the brand, using on and offline tools. We got the word around, including tweeting other famous people, like Stephen Fry, who re-tweeted our message to all their followers.


Results

Just the ticket.
The whole evening was a sell-out. What's more, it got massive media attention. Everyone who attended the event were touched by Desmond Tutu's gentle message of peace and surprised by his wicked sense of humour. It's something we're really proud to be part of.